About

Both sides
of the door.

Most guest experience evaluators have seen hospitality from one side. After 25 years spanning aviation, hotel operations, international tourism, and global travel across 23 countries — the view from both sides informs every evaluation.

What that means in practice: when something feels off in a guest interaction, there is an understanding of exactly why it happened operationally — and exactly what a realistic fix looks like.

25+ years travel
23 countries
3 major airlines
Bilingual EN / ES
The perspective

"I have been the person delivering the service. I have been the person receiving it. And I have spent 25 years traveling the world studying how the gap between those two experiences forms — and what closes it."

Background

A career built on both sides of service

Every role in this background contributes something specific to the evaluator's lens — and shows up in every report.

Current
Present
Independent Guest Experience Evaluator
Conservi.us
Full guest journey evaluations for independent and branded hospitality properties. Proprietary 40-Point Guest Friction Mapping framework. Specializing in the invisible friction that drives churn without ever appearing on a complaint card or in a post-stay survey.
Parallel
IT Support
Worldwide IT Support Specialist
SmartRemoteSupport.com
International client support across diverse industries — reinforcing a systems-level understanding of service delivery, operational consistency, and the communication expectations that clients and guests share across premium service categories.
Prior
Hotel ops
Front Desk Client Support Representative
Hotel chain — Costa Rica
Direct guest-facing hotel operations in an international environment. Experience with multi-language guest interactions, real-time service recovery, and the daily operational realities that shape what guests actually experience versus what management believes they experience.
Prior
Aviation
Flight Attendant
Three major U.S. airlines
Frontline service delivery at scale — thousands of guest interactions across diverse passenger profiles, international routes, and high-pressure service environments. Built a deep, practical understanding of what consistent service standards require operationally across shift changes, staffing variations, and cultural contexts.
Prior
Tourism
International Tourism Guide
Multiple countries
Led diverse international traveler groups across multiple countries and cultural contexts. Developed bilingual English/Spanish communication fluency and a nuanced understanding of how international guests from different backgrounds experience the same service differently — a dimension most domestic evaluators entirely miss.
Why it matters

The dual perspective that makes the difference

Four distinct lenses that most evaluators have only one or two of. Together, they produce a fundamentally different quality of observation.

The guest lens

25 years of international travel across 23 countries builds an unusually calibrated sense of what premium hospitality feels like — and what subtle signals tell a guest whether a property genuinely cares or is simply going through motions.

The operator lens

Having worked both sides of the front desk — in aviation, hotel operations, and tourism — means every observation comes with an understanding of why it happens operationally. The report doesn't just name the problem. It names the system that produced it.

The international lens

Bilingual fluency and exposure to hospitality standards across 23 countries brings cross-cultural service intelligence that purely domestic evaluators cannot offer. What reads as attentive service in one context can feel intrusive in another.

The systems lens

A background in IT support and client services reinforces a pattern-recognition approach to service delivery — identifying not just individual failures but the systemic inconsistencies that produce them. This is what separates a useful evaluation from an anecdote.

Ready to see your property through guest eyes?

A 30-minute conversation is enough to know if this is the right fit for your property.

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